// Copyright 2023 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.googleads.v16.common; import "google/ads/googleads/v16/enums/age_range_type.proto"; import "google/ads/googleads/v16/enums/app_payment_model_type.proto"; import "google/ads/googleads/v16/enums/content_label_type.proto"; import "google/ads/googleads/v16/enums/day_of_week.proto"; import "google/ads/googleads/v16/enums/device.proto"; import "google/ads/googleads/v16/enums/gender_type.proto"; import "google/ads/googleads/v16/enums/hotel_date_selection_type.proto"; import "google/ads/googleads/v16/enums/income_range_type.proto"; import "google/ads/googleads/v16/enums/interaction_type.proto"; import "google/ads/googleads/v16/enums/keyword_match_type.proto"; import "google/ads/googleads/v16/enums/listing_group_type.proto"; import "google/ads/googleads/v16/enums/location_group_radius_units.proto"; import "google/ads/googleads/v16/enums/minute_of_hour.proto"; import "google/ads/googleads/v16/enums/parental_status_type.proto"; import "google/ads/googleads/v16/enums/product_category_level.proto"; import "google/ads/googleads/v16/enums/product_channel.proto"; import "google/ads/googleads/v16/enums/product_channel_exclusivity.proto"; import "google/ads/googleads/v16/enums/product_condition.proto"; import "google/ads/googleads/v16/enums/product_custom_attribute_index.proto"; import "google/ads/googleads/v16/enums/product_type_level.proto"; import "google/ads/googleads/v16/enums/proximity_radius_units.proto"; import "google/ads/googleads/v16/enums/webpage_condition_operand.proto"; import "google/ads/googleads/v16/enums/webpage_condition_operator.proto"; import "google/api/resource.proto"; option csharp_namespace = "Google.Ads.GoogleAds.V16.Common"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v16/common;common"; option java_multiple_files = true; option java_outer_classname = "CriteriaProto"; option java_package = "com.google.ads.googleads.v16.common"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V16\\Common"; option ruby_package = "Google::Ads::GoogleAds::V16::Common"; // Proto file describing criteria types. // A keyword criterion. message KeywordInfo { // The text of the keyword (at most 80 characters and 10 words). optional string text = 3; // The match type of the keyword. google.ads.googleads.v16.enums.KeywordMatchTypeEnum.KeywordMatchType match_type = 2; } // A placement criterion. This can be used to modify bids for sites when // targeting the content network. message PlacementInfo { // URL of the placement. // // For example, "http://www.domain.com". optional string url = 2; } // A Negative Keyword List criterion. Represents a shared set // of negative keywords that can be excluded at the account-level. // Only one negative keyword list criterion can be attached per account. message NegativeKeywordListInfo { // The NegativeKeywordListInfo shared set resource name. optional string shared_set = 1; } // A mobile app category criterion. message MobileAppCategoryInfo { // The mobile app category constant resource name. optional string mobile_app_category_constant = 2 [(google.api.resource_reference) = { type: "googleads.googleapis.com/MobileAppCategoryConstant" }]; } // A mobile application criterion. message MobileApplicationInfo { // A string that uniquely identifies a mobile application to Google Ads API. // The format of this string is "{platform}-{platform_native_id}", where // platform is "1" for iOS apps and "2" for Android apps, and where // platform_native_id is the mobile application identifier native to the // corresponding platform. // For iOS, this native identifier is the 9 digit string that appears at the // end of an App Store URL (for example, "476943146" for "Flood-It! 2" whose // App Store link is // "http://itunes.apple.com/us/app/flood-it!-2/id476943146"). For Android, // this native identifier is the application's package name (for example, // "com.labpixies.colordrips" for "Color Drips" given Google Play link // "https://play.google.com/store/apps/details?id=com.labpixies.colordrips"). // A well formed app id for Google Ads API would thus be "1-476943146" for iOS // and "2-com.labpixies.colordrips" for Android. // This field is required and must be set in CREATE operations. optional string app_id = 4; // Name of this mobile application. optional string name = 5; } // A location criterion. message LocationInfo { // The geo target constant resource name. optional string geo_target_constant = 2; } // A device criterion. message DeviceInfo { // Type of the device. google.ads.googleads.v16.enums.DeviceEnum.Device type = 1; } // A listing group criterion. message ListingGroupInfo { // Type of the listing group. google.ads.googleads.v16.enums.ListingGroupTypeEnum.ListingGroupType type = 1; // Dimension value with which this listing group is refining its parent. // Undefined for the root group. ListingDimensionInfo case_value = 2; // Resource name of ad group criterion which is the parent listing group // subdivision. Null for the root group. optional string parent_ad_group_criterion = 4; // The path of dimensions defining this listing group. optional ListingDimensionPath path = 5; } // The path of dimensions defining a listing group. message ListingDimensionPath { // The complete path of dimensions through the listing group hierarchy, from // the root (excluding the root itself) to this listing group. repeated ListingDimensionInfo dimensions = 1; } // A listing scope criterion. message ListingScopeInfo { // Scope of the campaign criterion. repeated ListingDimensionInfo dimensions = 2; } // Listing dimensions for listing group criterion. message ListingDimensionInfo { // Dimension of one of the types below is always present. oneof dimension { // Advertiser-specific hotel ID. HotelIdInfo hotel_id = 2; // Class of the hotel as a number of stars 1 to 5. HotelClassInfo hotel_class = 3; // Country or Region the hotel is located in. HotelCountryRegionInfo hotel_country_region = 4; // State the hotel is located in. HotelStateInfo hotel_state = 5; // City the hotel is located in. HotelCityInfo hotel_city = 6; // Category of a product offer. ProductCategoryInfo product_category = 24; // Brand of a product offer. ProductBrandInfo product_brand = 15; // Locality of a product offer. ProductChannelInfo product_channel = 8; // Availability of a product offer. ProductChannelExclusivityInfo product_channel_exclusivity = 9; // Condition of a product offer. ProductConditionInfo product_condition = 10; // Custom attribute of a product offer. ProductCustomAttributeInfo product_custom_attribute = 16; // Item id of a product offer. ProductItemIdInfo product_item_id = 11; // Type of a product offer. ProductTypeInfo product_type = 12; // Grouping of a product offer. This listing dimension is deprecated and it // is supported only in Display campaigns. ProductGroupingInfo product_grouping = 17; // Labels of a product offer. This listing dimension is deprecated and it is // supported only in Display campaigns. ProductLabelsInfo product_labels = 18; // Legacy condition of a product offer. This listing dimension is deprecated // and it is supported only in Display campaigns. ProductLegacyConditionInfo product_legacy_condition = 19; // Full type of a product offer. This listing dimension is deprecated and it // is supported only in Display campaigns. ProductTypeFullInfo product_type_full = 20; // Advertiser-specific activity ID. ActivityIdInfo activity_id = 21; // Rating of the activity as a number 1 to 5, where 5 is the best. ActivityRatingInfo activity_rating = 22; // The country where the travel activity is available. ActivityCountryInfo activity_country = 23; // The state where the travel activity is available. ActivityStateInfo activity_state = 25; // The city where the travel activity is available. ActivityCityInfo activity_city = 26; // Unknown dimension. Set when no other listing dimension is set. UnknownListingDimensionInfo unknown_listing_dimension = 14; } } // Advertiser-specific hotel ID. message HotelIdInfo { // String value of the hotel ID. optional string value = 2; } // Class of the hotel as a number of stars 1 to 5. message HotelClassInfo { // Long value of the hotel class. optional int64 value = 2; } // Country or Region the hotel is located in. message HotelCountryRegionInfo { // The Geo Target Constant resource name. optional string country_region_criterion = 2; } // State the hotel is located in. message HotelStateInfo { // The Geo Target Constant resource name. optional string state_criterion = 2; } // City the hotel is located in. message HotelCityInfo { // The Geo Target Constant resource name. optional string city_criterion = 2; } // Category of a product offer. message ProductCategoryInfo { // ID of the product category. // // This ID is equivalent to the google_product_category ID as described in // this article: https://support.google.com/merchants/answer/6324436 optional int64 category_id = 1; // Level of the product category. google.ads.googleads.v16.enums.ProductCategoryLevelEnum.ProductCategoryLevel level = 2; } // Brand of the product. message ProductBrandInfo { // String value of the product brand. optional string value = 2; } // Locality of a product offer. message ProductChannelInfo { // Value of the locality. google.ads.googleads.v16.enums.ProductChannelEnum.ProductChannel channel = 1; } // Availability of a product offer. message ProductChannelExclusivityInfo { // Value of the availability. google.ads.googleads.v16.enums.ProductChannelExclusivityEnum .ProductChannelExclusivity channel_exclusivity = 1; } // Condition of a product offer. message ProductConditionInfo { // Value of the condition. google.ads.googleads.v16.enums.ProductConditionEnum.ProductCondition condition = 1; } // Custom attribute of a product offer. message ProductCustomAttributeInfo { // String value of the product custom attribute. optional string value = 3; // Indicates the index of the custom attribute. google.ads.googleads.v16.enums.ProductCustomAttributeIndexEnum .ProductCustomAttributeIndex index = 2; } // Item id of a product offer. message ProductItemIdInfo { // Value of the id. optional string value = 2; } // Type of a product offer. message ProductTypeInfo { // Value of the type. optional string value = 3; // Level of the type. google.ads.googleads.v16.enums.ProductTypeLevelEnum.ProductTypeLevel level = 2; } // Grouping of a product offer. This listing dimension is deprecated and it is // supported only in Display campaigns. message ProductGroupingInfo { // String value of the product grouping. optional string value = 1; } // Labels of a product offer. This listing dimension is deprecated and it is // supported only in Display campaigns. message ProductLabelsInfo { // String value of the product labels. optional string value = 1; } // Legacy condition of a product offer. This listing dimension is deprecated and // it is supported only in Display campaigns. message ProductLegacyConditionInfo { // String value of the product legacy condition. optional string value = 1; } // Full type of a product offer. This listing dimension is deprecated and it is // supported only in Display campaigns. message ProductTypeFullInfo { // String value of the product full type. optional string value = 1; } // Unknown listing dimension. message UnknownListingDimensionInfo {} // Criterion for hotel date selection (default dates versus user selected). message HotelDateSelectionTypeInfo { // Type of the hotel date selection google.ads.googleads.v16.enums.HotelDateSelectionTypeEnum .HotelDateSelectionType type = 1; } // Criterion for number of days prior to the stay the booking is being made. message HotelAdvanceBookingWindowInfo { // Low end of the number of days prior to the stay. optional int64 min_days = 3; // High end of the number of days prior to the stay. optional int64 max_days = 4; } // Criterion for length of hotel stay in nights. message HotelLengthOfStayInfo { // Low end of the number of nights in the stay. optional int64 min_nights = 3; // High end of the number of nights in the stay. optional int64 max_nights = 4; } // Criterion for a check-in date range. message HotelCheckInDateRangeInfo { // Start date in the YYYY-MM-DD format. string start_date = 1; // End date in the YYYY-MM-DD format. string end_date = 2; } // Criterion for day of the week the booking is for. message HotelCheckInDayInfo { // The day of the week. google.ads.googleads.v16.enums.DayOfWeekEnum.DayOfWeek day_of_week = 1; } // Advertiser-specific activity ID. message ActivityIdInfo { // String value of the activity ID. optional string value = 1; } // Rating of the activity as a number 1 to 5, where 5 is the best. message ActivityRatingInfo { // Long value of the activity rating. optional int64 value = 1; } // The country where the travel activity is available. message ActivityCountryInfo { // String value of the activity country. The Geo Target Constant resource // name. optional string value = 1; } // The state where the travel activity is available. message ActivityStateInfo { // String value of the activity state. The Geo Target Constant resource // name. optional string value = 1; } // The city where the travel activity is available. message ActivityCityInfo { // String value of the activity city. The Geo Target Constant resource // name. optional string value = 1; } // Criterion for Interaction Type. message InteractionTypeInfo { // The interaction type. google.ads.googleads.v16.enums.InteractionTypeEnum.InteractionType type = 1; } // Represents an AdSchedule criterion. // // AdSchedule is specified as the day of the week and a time interval // within which ads will be shown. // // No more than six AdSchedules can be added for the same day. message AdScheduleInfo { // Minutes after the start hour at which this schedule starts. // // This field is required for CREATE operations and is prohibited on UPDATE // operations. google.ads.googleads.v16.enums.MinuteOfHourEnum.MinuteOfHour start_minute = 1; // Minutes after the end hour at which this schedule ends. The schedule is // exclusive of the end minute. // // This field is required for CREATE operations and is prohibited on UPDATE // operations. google.ads.googleads.v16.enums.MinuteOfHourEnum.MinuteOfHour end_minute = 2; // Starting hour in 24 hour time. // This field must be between 0 and 23, inclusive. // // This field is required for CREATE operations and is prohibited on UPDATE // operations. optional int32 start_hour = 6; // Ending hour in 24 hour time; 24 signifies end of the day. // This field must be between 0 and 24, inclusive. // // This field is required for CREATE operations and is prohibited on UPDATE // operations. optional int32 end_hour = 7; // Day of the week the schedule applies to. // // This field is required for CREATE operations and is prohibited on UPDATE // operations. google.ads.googleads.v16.enums.DayOfWeekEnum.DayOfWeek day_of_week = 5; } // An age range criterion. message AgeRangeInfo { // Type of the age range. google.ads.googleads.v16.enums.AgeRangeTypeEnum.AgeRangeType type = 1; } // A gender criterion. message GenderInfo { // Type of the gender. google.ads.googleads.v16.enums.GenderTypeEnum.GenderType type = 1; } // An income range criterion. message IncomeRangeInfo { // Type of the income range. google.ads.googleads.v16.enums.IncomeRangeTypeEnum.IncomeRangeType type = 1; } // A parental status criterion. message ParentalStatusInfo { // Type of the parental status. google.ads.googleads.v16.enums.ParentalStatusTypeEnum.ParentalStatusType type = 1; } // A YouTube Video criterion. message YouTubeVideoInfo { // YouTube video id as it appears on the YouTube watch page. optional string video_id = 2; } // A YouTube Channel criterion. message YouTubeChannelInfo { // The YouTube uploader channel id or the channel code of a YouTube channel. optional string channel_id = 2; } // A User List criterion. Represents a user list that is defined by the // advertiser to be targeted. message UserListInfo { // The User List resource name. optional string user_list = 2; } // A Proximity criterion. The geo point and radius determine what geographical // area is included. The address is a description of the geo point that does // not affect ad serving. // // There are two ways to create a proximity. First, by setting an address // and radius. The geo point will be automatically computed. Second, by // setting a geo point and radius. The address is an optional label that won't // be validated. message ProximityInfo { // Latitude and longitude. GeoPointInfo geo_point = 1; // The radius of the proximity. optional double radius = 5; // The unit of measurement of the radius. Default is KILOMETERS. google.ads.googleads.v16.enums.ProximityRadiusUnitsEnum.ProximityRadiusUnits radius_units = 3; // Full address. AddressInfo address = 4; } // Geo point for proximity criterion. message GeoPointInfo { // Micro degrees for the longitude. optional int32 longitude_in_micro_degrees = 3; // Micro degrees for the latitude. optional int32 latitude_in_micro_degrees = 4; } // Address for proximity criterion. message AddressInfo { // Postal code. optional string postal_code = 8; // Province or state code. optional string province_code = 9; // Country code. optional string country_code = 10; // Province or state name. optional string province_name = 11; // Street address line 1. optional string street_address = 12; // Street address line 2. This field is write-only. It is only used for // calculating the longitude and latitude of an address when geo_point is // empty. optional string street_address2 = 13; // Name of the city. optional string city_name = 14; } // A topic criterion. Use topics to target or exclude placements in the // Google Display Network based on the category into which the placement falls // (for example, "Pets & Animals/Pets/Dogs"). message TopicInfo { // The Topic Constant resource name. optional string topic_constant = 3 [(google.api.resource_reference) = { type: "googleads.googleapis.com/TopicConstant" }]; // The category to target or exclude. Each subsequent element in the array // describes a more specific sub-category. For example, // "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" // category. repeated string path = 4; } // A language criterion. message LanguageInfo { // The language constant resource name. optional string language_constant = 2; } // An IpBlock criterion used for IP exclusions. We allow: // - IPv4 and IPv6 addresses // - individual addresses (192.168.0.1) // - masks for individual addresses (192.168.0.1/32) // - masks for Class C networks (192.168.0.1/24) message IpBlockInfo { // The IP address of this IP block. optional string ip_address = 2; } // Content Label for category exclusion. message ContentLabelInfo { // Content label type, required for CREATE operations. google.ads.googleads.v16.enums.ContentLabelTypeEnum.ContentLabelType type = 1; } // Represents a Carrier Criterion. message CarrierInfo { // The Carrier constant resource name. optional string carrier_constant = 2 [(google.api.resource_reference) = { type: "googleads.googleapis.com/CarrierConstant" }]; } // Represents a particular interest-based topic to be targeted. message UserInterestInfo { // The UserInterest resource name. optional string user_interest_category = 2; } // Represents a criterion for targeting webpages of an advertiser's website. message WebpageInfo { // The name of the criterion that is defined by this parameter. The name value // will be used for identifying, sorting and filtering criteria with this type // of parameters. // // This field is required for CREATE operations and is prohibited on UPDATE // operations. optional string criterion_name = 3; // Conditions, or logical expressions, for webpage targeting. The list of // webpage targeting conditions are and-ed together when evaluated // for targeting. An empty list of conditions indicates all pages of the // campaign's website are targeted. // // This field is required for CREATE operations and is prohibited on UPDATE // operations. repeated WebpageConditionInfo conditions = 2; // Website criteria coverage percentage. This is the computed percentage // of website coverage based on the website target, negative website target // and negative keywords in the ad group and campaign. For instance, when // coverage returns as 1, it indicates it has 100% coverage. This field is // read-only. double coverage_percentage = 4; // List of sample urls that match the website target. This field is read-only. WebpageSampleInfo sample = 5; } // Logical expression for targeting webpages of an advertiser's website. message WebpageConditionInfo { // Operand of webpage targeting condition. google.ads.googleads.v16.enums.WebpageConditionOperandEnum .WebpageConditionOperand operand = 1; // Operator of webpage targeting condition. google.ads.googleads.v16.enums.WebpageConditionOperatorEnum .WebpageConditionOperator operator = 2; // Argument of webpage targeting condition. optional string argument = 4; } // List of sample urls that match the website target message WebpageSampleInfo { // Webpage sample urls repeated string sample_urls = 1; } // Represents an operating system version to be targeted. message OperatingSystemVersionInfo { // The operating system version constant resource name. optional string operating_system_version_constant = 2 [(google.api.resource_reference) = { type: "googleads.googleapis.com/OperatingSystemVersionConstant" }]; } // An app payment model criterion. message AppPaymentModelInfo { // Type of the app payment model. google.ads.googleads.v16.enums.AppPaymentModelTypeEnum.AppPaymentModelType type = 1; } // A mobile device criterion. message MobileDeviceInfo { // The mobile device constant resource name. optional string mobile_device_constant = 2 [(google.api.resource_reference) = { type: "googleads.googleapis.com/MobileDeviceConstant" }]; } // A custom affinity criterion. // A criterion of this type is only targetable. message CustomAffinityInfo { // The CustomInterest resource name. optional string custom_affinity = 2; } // A custom intent criterion. // A criterion of this type is only targetable. message CustomIntentInfo { // The CustomInterest resource name. optional string custom_intent = 2; } // A radius around a list of locations specified through a feed or assetSet. message LocationGroupInfo { // Feed specifying locations for targeting. Cannot be set with AssetSet // fields. This is required and must be set in CREATE operations. optional string feed = 5; // Geo target constant(s) restricting the scope of the geographic area within // the feed. Currently only one geo target constant is allowed. Cannot be set // with AssetSet fields. repeated string geo_target_constants = 6; // Distance in units specifying the radius around targeted locations. // This is required and must be set in CREATE operations. optional int64 radius = 7; // Unit of the radius. Miles and meters are supported for geo target // constants. Milli miles and meters are supported for feed item sets and // asset sets. This is required and must be set in CREATE operations. google.ads.googleads.v16.enums.LocationGroupRadiusUnitsEnum .LocationGroupRadiusUnits radius_units = 4; // FeedItemSets whose FeedItems are targeted. If multiple IDs are specified, // then all items that appear in at least one set are targeted. This field // cannot be used with geo_target_constants. This is optional and can only be // set in CREATE operations. Cannot be set with AssetSet fields. repeated string feed_item_sets = 8; // Denotes that the latest customer level asset set is used for targeting. // Used with radius and radius_units. Cannot be used with // feed, geo target constants or feed item sets. When using asset sets, either // this field or location_group_asset_sets should be specified. Both cannot be // used at the same time. This can only be set in CREATE operations. optional bool enable_customer_level_location_asset_set = 9; // AssetSets whose Assets are targeted. If multiple IDs are specified, then // all items that appear in at least one set are targeted. This field cannot // be used with feed, geo target constants or feed item sets. When using asset // sets, either this field or enable_customer_level_location_asset_set should // be specified. Both cannot be used at the same time. This can only be set // in CREATE operations. repeated string location_group_asset_sets = 10; } // A custom audience criterion. message CustomAudienceInfo { // The CustomAudience resource name. string custom_audience = 1; } // A combined audience criterion. message CombinedAudienceInfo { // The CombinedAudience resource name. string combined_audience = 1 [(google.api.resource_reference) = { type: "googleads.googleapis.com/CombinedAudience" }]; } // An audience criterion. message AudienceInfo { // The Audience resource name. string audience = 1; } // A Smart Campaign keyword theme. message KeywordThemeInfo { // Either a predefined keyword theme constant or free-form text may be // specified. oneof keyword_theme { // The resource name of a Smart Campaign keyword theme constant. // `keywordThemeConstants/{keyword_theme_id}~{sub_keyword_theme_id}` string keyword_theme_constant = 1 [(google.api.resource_reference) = { type: "googleads.googleapis.com/KeywordThemeConstant" }]; // Free-form text to be matched to a Smart Campaign keyword theme constant // on a best-effort basis. string free_form_keyword_theme = 2; } } // A Local Services Ads service ID. Represents a service type // (such as install_faucet) that a Local Services Campaign can target. message LocalServiceIdInfo { // The criterion resource name. string service_id = 1; } // A Search Theme criterion only on Performance Max campaign. Represents a // keyword-like advertiser input. message SearchThemeInfo { // Each Search Theme has a value of a simple string, like keywords. // There are limits on overall length, allowed characters, and number // of words. string text = 1; } // Represents a Brand Criterion used for targeting based on commercial knowledge // graph. message BrandInfo { // The Commercial KG MID for the brand. optional string entity_id = 1; } // A Brand List Criterion is used to specify a list of brands. The list is // represented as a SharedSet id type BRAND_HINT. A criterion of this type can // be either targeted or excluded. message BrandListInfo { // Shared set resource name of the brand list. optional string shared_set = 1; }