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// Copyright 2019 Google LLC.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
//
syntax = "proto3";
package google.ads.googleads.v1.enums;
import "google/api/annotations.proto";
option csharp_namespace = "Google.Ads.GoogleAds.V1.Enums";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/enums;enums";
option java_multiple_files = true;
option java_outer_classname = "CustomPlaceholderFieldProto";
option java_package = "com.google.ads.googleads.v1.enums";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Enums";
option ruby_package = "Google::Ads::GoogleAds::V1::Enums";
// Proto file describing Custom placeholder fields.
// Values for Custom placeholder fields.
// For more information about dynamic remarketing feeds, see
// https://support.google.com/google-ads/answer/6053288.
message CustomPlaceholderFieldEnum {
// Possible values for Custom placeholder fields.
enum CustomPlaceholderField {
// Not specified.
UNSPECIFIED = 0;
// Used for return value only. Represents value unknown in this version.
UNKNOWN = 1;
// Data Type: STRING. Required. Combination ID and ID2 must be unique per
// offer.
ID = 2;
// Data Type: STRING. Combination ID and ID2 must be unique per offer.
ID2 = 3;
// Data Type: STRING. Required. Main headline with product name to be shown
// in dynamic ad.
ITEM_TITLE = 4;
// Data Type: STRING. Optional text to be shown in the image ad.
ITEM_SUBTITLE = 5;
// Data Type: STRING. Optional description of the product to be shown in the
// ad.
ITEM_DESCRIPTION = 6;
// Data Type: STRING. Full address of your offer or service, including
// postal code. This will be used to identify the closest product to the
// user when there are multiple offers in the feed that are relevant to the
// user.
ITEM_ADDRESS = 7;
// Data Type: STRING. Price to be shown in the ad.
// Example: "100.00 USD"
PRICE = 8;
// Data Type: STRING. Formatted price to be shown in the ad.
// Example: "Starting at $100.00 USD", "$80 - $100"
FORMATTED_PRICE = 9;
// Data Type: STRING. Sale price to be shown in the ad.
// Example: "80.00 USD"
SALE_PRICE = 10;
// Data Type: STRING. Formatted sale price to be shown in the ad.
// Example: "On sale for $80.00", "$60 - $80"
FORMATTED_SALE_PRICE = 11;
// Data Type: URL. Image to be displayed in the ad. Highly recommended for
// image ads.
IMAGE_URL = 12;
// Data Type: STRING. Used as a recommendation engine signal to serve items
// in the same category.
ITEM_CATEGORY = 13;
// Data Type: URL_LIST. Final URLs for the ad when using Upgraded
// URLs. User will be redirected to these URLs when they click on an ad, or
// when they click on a specific product for ads that have multiple
// products.
FINAL_URLS = 14;
// Data Type: URL_LIST. Final mobile URLs for the ad when using Upgraded
// URLs.
FINAL_MOBILE_URLS = 15;
// Data Type: URL. Tracking template for the ad when using Upgraded URLs.
TRACKING_URL = 16;
// Data Type: STRING_LIST. Keywords used for product retrieval.
CONTEXTUAL_KEYWORDS = 17;
// Data Type: STRING. Android app link. Must be formatted as:
// android-app://{package_id}/{scheme}/{host_path}.
// The components are defined as follows:
// package_id: app ID as specified in Google Play.
// scheme: the scheme to pass to the application. Can be HTTP, or a custom
// scheme.
// host_path: identifies the specific content within your application.
ANDROID_APP_LINK = 18;
// Data Type: STRING_LIST. List of recommended IDs to show together with
// this item.
SIMILAR_IDS = 19;
// Data Type: STRING. iOS app link.
IOS_APP_LINK = 20;
// Data Type: INT64. iOS app store ID.
IOS_APP_STORE_ID = 21;
}
}
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