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Tidelift has launched a new marketing campaign as outlined here:
* https://forum.tidelift.com/t/task-enhancement-marketing-the-tidelift-subscription-to-your-users/321
This PR splits the previous "sponsor" information into two, Open Collective
and Tidelift (as they have very different target audiences).
Also took the opportunity to reorder some items at the end of
the contents page in a manner that I believe make more sense.
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Give an overview of how we as an organization will use the donated money,
as well as show this information more prominently in the docs.
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As commented in:
https://github.com/pytest-dev/pytest/pull/5240#issuecomment-494175451
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