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Diffstat (limited to 'google/ads/googleads/v0/enums/attribution_model.proto')
-rw-r--r-- | google/ads/googleads/v0/enums/attribution_model.proto | 72 |
1 files changed, 72 insertions, 0 deletions
diff --git a/google/ads/googleads/v0/enums/attribution_model.proto b/google/ads/googleads/v0/enums/attribution_model.proto new file mode 100644 index 000000000..766c48f89 --- /dev/null +++ b/google/ads/googleads/v0/enums/attribution_model.proto @@ -0,0 +1,72 @@ +// Copyright 2018 Google LLC. +// +// Licensed under the Apache License, Version 2.0 (the "License"); +// you may not use this file except in compliance with the License. +// You may obtain a copy of the License at +// +// http://www.apache.org/licenses/LICENSE-2.0 +// +// Unless required by applicable law or agreed to in writing, software +// distributed under the License is distributed on an "AS IS" BASIS, +// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. +// See the License for the specific language governing permissions and +// limitations under the License. +// + +syntax = "proto3"; + +package google.ads.googleads.v0.enums; + +option csharp_namespace = "Google.Ads.GoogleAds.V0.Enums"; +option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v0/enums;enums"; +option java_multiple_files = true; +option java_outer_classname = "AttributionModelProto"; +option java_package = "com.google.ads.googleads.v0.enums"; +option objc_class_prefix = "GAA"; +option php_namespace = "Google\\Ads\\GoogleAds\\V0\\Enums"; +option ruby_package = "Google::Ads::GoogleAds::V0::Enums"; + + +// Container for enum representing the attribution model that describes how to +// distribute credit for a particular conversion across potentially many prior +// interactions. +message AttributionModelEnum { + // The attribution model that describes how to distribute credit for a + // particular conversion across potentially many prior interactions. + enum AttributionModel { + // Not specified. + UNSPECIFIED = 0; + + // Used for return value only. Represents value unknown in this version. + UNKNOWN = 1; + + // Uses external attribution. + EXTERNAL = 100; + + // Attributes all credit for a conversion to its last click. + GOOGLE_ADS_LAST_CLICK = 101; + + // Attributes all credit for a conversion to its first click using Google + // Search attribution. + GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK = 102; + + // Attributes credit for a conversion equally across all of its clicks using + // Google Search attribution. + GOOGLE_SEARCH_ATTRIBUTION_LINEAR = 103; + + // Attributes exponentially more credit for a conversion to its more recent + // clicks using Google Search attribution (half-life is 1 week). + GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY = 104; + + // Attributes 40% of the credit for a conversion to its first and last + // clicks. Remaining 20% is evenly distributed across all other clicks. This + // uses Google Search attribution. + GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED = 105; + + // Flexible model that uses machine learning to determine the appropriate + // distribution of credit among clicks using Google Search attribution. + GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN = 106; + } + + +} |