diff options
Diffstat (limited to 'google/ads/googleads/v0/enums/bidding_strategy_type.proto')
-rw-r--r-- | google/ads/googleads/v0/enums/bidding_strategy_type.proto | 91 |
1 files changed, 91 insertions, 0 deletions
diff --git a/google/ads/googleads/v0/enums/bidding_strategy_type.proto b/google/ads/googleads/v0/enums/bidding_strategy_type.proto new file mode 100644 index 000000000..816abc4f5 --- /dev/null +++ b/google/ads/googleads/v0/enums/bidding_strategy_type.proto @@ -0,0 +1,91 @@ +// Copyright 2018 Google LLC. +// +// Licensed under the Apache License, Version 2.0 (the "License"); +// you may not use this file except in compliance with the License. +// You may obtain a copy of the License at +// +// http://www.apache.org/licenses/LICENSE-2.0 +// +// Unless required by applicable law or agreed to in writing, software +// distributed under the License is distributed on an "AS IS" BASIS, +// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. +// See the License for the specific language governing permissions and +// limitations under the License. +// + +syntax = "proto3"; + +package google.ads.googleads.v0.enums; + +option csharp_namespace = "Google.Ads.GoogleAds.V0.Enums"; +option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v0/enums;enums"; +option java_multiple_files = true; +option java_outer_classname = "BiddingStrategyTypeProto"; +option java_package = "com.google.ads.googleads.v0.enums"; +option objc_class_prefix = "GAA"; +option php_namespace = "Google\\Ads\\GoogleAds\\V0\\Enums"; +// Proto file describing bidding schemes. + +// Container for enum describing possible bidding strategy types. +message BiddingStrategyTypeEnum { + // Enum describing possible bidding strategy types. + enum BiddingStrategyType { + // Not specified. + UNSPECIFIED = 0; + + // Used for return value only. Represents value unknown in this version. + UNKNOWN = 1; + + // Enhanced CPC is a bidding strategy that raises bids for clicks + // that seem more likely to lead to a conversion and lowers + // them for clicks where they seem less likely. + ENHANCED_CPC = 2; + + // Manual click based bidding where user pays per click. + MANUAL_CPC = 3; + + // Manual impression based bidding + // where user pays per thousand impressions. + MANUAL_CPM = 4; + + // A bidding strategy that pays a configurable amount per video view. + MANUAL_CPV = 13; + + // A bidding strategy that automatically maximizes number of conversions + // given a daily budget. + MAXIMIZE_CONVERSIONS = 10; + + // An automated bidding strategy that automatically sets bids to maximize + // revenue while spending your budget. + MAXIMIZE_CONVERSION_VALUE = 11; + + // Page-One Promoted bidding scheme, which sets max cpc bids to + // target impressions on page one or page one promoted slots on google.com. + PAGE_ONE_PROMOTED = 5; + + // Percent Cpc is bidding strategy where bids are a fraction of the + // advertised price for some good or service. + PERCENT_CPC = 12; + + // Target CPA is an automated bid strategy that sets bids + // to help get as many conversions as possible + // at the target cost-per-acquisition (CPA) you set. + TARGET_CPA = 6; + + // Target Outrank Share is an automated bidding strategy that sets bids + // based on the target fraction of auctions where the advertiser + // should outrank a specific competitor. + TARGET_OUTRANK_SHARE = 7; + + // Target ROAS is an automated bidding strategy + // that helps you maximize revenue while averaging + // a specific target Return On Average Spend (ROAS). + TARGET_ROAS = 8; + + // Target Spend is an automated bid strategy that sets your bids + // to help get as many clicks as possible within your budget. + TARGET_SPEND = 9; + } + + +} |