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Diffstat (limited to 'google/ads/googleads/v0/enums/bidding_strategy_type.proto')
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-// Copyright 2018 Google LLC
-//
-// Licensed under the Apache License, Version 2.0 (the "License");
-// you may not use this file except in compliance with the License.
-// You may obtain a copy of the License at
-//
-// http://www.apache.org/licenses/LICENSE-2.0
-//
-// Unless required by applicable law or agreed to in writing, software
-// distributed under the License is distributed on an "AS IS" BASIS,
-// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
-// implied. See the License for the specific language governing
-// permissions and limitations under the License.
-
-
-// Proto file describing bidding schemes.
-syntax = "proto3";
-
-package google.ads.googleads.v0.enums;
-
-option java_package = "com.google.ads.googleads.v0.enums";
-option java_outer_classname = "BiddingStrategyTypeProto";
-option java_multiple_files = true;
-
-// Objective-C prefix. Google Ads API.
-option objc_class_prefix = "GAA";
-option csharp_namespace = "Google.Ads.GoogleAds.V0.Enums";
-option php_namespace = "Google\\Ads\\GoogleAds\\V0\\Enums";
-option php_metadata_namespace = "Google\\Ads\\GoogleAds\\V0\\Enums";
-
-// Container for enum describing possible bidding strategy types.
-message BiddingStrategyTypeEnum {
-
- // Enum describing possible bidding strategy types.
- enum BiddingStrategyType {
- // Not specified.
- UNSPECIFIED = 0;
- // Used for return value only. Represents value unknown in this version.
- UNKNOWN = 1;
- // Enhanced CPC is a bidding strategy that raises bids for clicks
- // that seem more likely to lead to a conversion and lowers
- // them for clicks where they seem less likely.
- ENHANCED_CPC = 2;
- // Manual click based bidding where user pays per click.
- MANUAL_CPC = 3;
- // Manual impression based bidding
- // where user pays per thousand impressions.
- MANUAL_CPM = 4;
- // A bidding strategy that automatically maximizes number of conversions
- // given a daily budget.
- MAXIMIZE_CONVERSIONS = 10;
- // An automated bidding strategy that automatically sets bids to maximize
- // revenue while spending your budget.
- MAXIMIZE_CONVERSION_VALUE = 11;
- // Page-One Promoted bidding scheme, which sets max cpc bids to
- // target impressions on page one or page one promoted slots on google.com.
- PAGE_ONE_PROMOTED = 5;
- // Percent Cpc is bidding strategy where bids are a fraction of the
- // advertised price for some good or service.
- PERCENT_CPC = 12;
- // Target CPA is an automated bid strategy that sets bids
- // to help get as many conversions as possible
- // at the target cost-per-acquisition (CPA) you set.
- TARGET_CPA = 6;
- // Target Outrank Share is an automated bidding strategy that sets bids
- // based on the target fraction of auctions where the advertiser
- // should outrank a specific competitor.
- TARGET_OUTRANK_SHARE = 7;
- // Target ROAS is an automated bidding strategy
- // that helps you maximize revenue while averaging
- // a specific target Return On Average Spend (ROAS).
- TARGET_ROAS = 8;
- // Target Spend is an automated bid strategy that sets your bids
- // to help get as many clicks as possible within your budget.
- TARGET_SPEND = 9;
- }
-}