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Diffstat (limited to 'google/ads/googleads/v0/resources/bidding_strategy.proto')
-rw-r--r-- | google/ads/googleads/v0/resources/bidding_strategy.proto | 86 |
1 files changed, 86 insertions, 0 deletions
diff --git a/google/ads/googleads/v0/resources/bidding_strategy.proto b/google/ads/googleads/v0/resources/bidding_strategy.proto new file mode 100644 index 000000000..b2bb70b3d --- /dev/null +++ b/google/ads/googleads/v0/resources/bidding_strategy.proto @@ -0,0 +1,86 @@ +// Copyright 2018 Google LLC. +// +// Licensed under the Apache License, Version 2.0 (the "License"); +// you may not use this file except in compliance with the License. +// You may obtain a copy of the License at +// +// http://www.apache.org/licenses/LICENSE-2.0 +// +// Unless required by applicable law or agreed to in writing, software +// distributed under the License is distributed on an "AS IS" BASIS, +// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. +// See the License for the specific language governing permissions and +// limitations under the License. +// + +syntax = "proto3"; + +package google.ads.googleads.v0.resources; + +import "google/ads/googleads/v0/common/bidding.proto"; +import "google/ads/googleads/v0/enums/bidding_strategy_type.proto"; +import "google/protobuf/wrappers.proto"; + +option csharp_namespace = "Google.Ads.GoogleAds.V0.Resources"; +option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v0/resources;resources"; +option java_multiple_files = true; +option java_outer_classname = "BiddingStrategyProto"; +option java_package = "com.google.ads.googleads.v0.resources"; +option objc_class_prefix = "GAA"; +option php_namespace = "Google\\Ads\\GoogleAds\\V0\\Resources"; +// Proto file describing the BiddingStrategy resource + +// A bidding strategy. +message BiddingStrategy { + // The resource name of the bidding strategy. + // Bidding strategy resource names have the form: + // + // `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}` + string resource_name = 1; + + // The ID of the bidding strategy. + google.protobuf.Int64Value id = 3; + + // The name of the bidding strategy. + // All bidding strategies within an account must be named distinctly. + // + // The length of this string should be between 1 and 255, inclusive, + // in UTF-8 bytes, (trimmed). + google.protobuf.StringValue name = 4; + + // The type of the bidding strategy. + // Create a bidding strategy by setting the bidding scheme. + // + // This field is read-only. + google.ads.googleads.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType type = 5; + + // The bidding scheme. + // + // Only one can be set. + oneof scheme { + // A bidding strategy that raises bids for clicks that seem more likely to + // lead to a conversion and lowers them for clicks where they seem less + // likely. + google.ads.googleads.v0.common.EnhancedCpc enhanced_cpc = 7; + + // A bidding strategy that sets max CPC bids to target impressions on + // page one or page one promoted slots on google.com. + google.ads.googleads.v0.common.PageOnePromoted page_one_promoted = 8; + + // A bidding strategy that sets bids to help get as many conversions as + // possible at the target cost-per-acquisition (CPA) you set. + google.ads.googleads.v0.common.TargetCpa target_cpa = 9; + + // A bidding strategy that sets bids based on the target fraction of + // auctions where the advertiser should outrank a specific competitor. + google.ads.googleads.v0.common.TargetOutrankShare target_outrank_share = 10; + + // A bidding strategy that helps you maximize revenue while averaging a + // specific target Return On Ad Spend (ROAS). + google.ads.googleads.v0.common.TargetRoas target_roas = 11; + + // A bid strategy that sets your bids to help get as many clicks as + // possible within your budget. + google.ads.googleads.v0.common.TargetSpend target_spend = 12; + } +} |