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Diffstat (limited to 'google/ads/googleads/v1/common/bidding.proto')
| -rw-r--r-- | google/ads/googleads/v1/common/bidding.proto | 221 |
1 files changed, 0 insertions, 221 deletions
diff --git a/google/ads/googleads/v1/common/bidding.proto b/google/ads/googleads/v1/common/bidding.proto deleted file mode 100644 index d17c22bf4..000000000 --- a/google/ads/googleads/v1/common/bidding.proto +++ /dev/null @@ -1,221 +0,0 @@ -// Copyright 2019 Google LLC. -// -// Licensed under the Apache License, Version 2.0 (the "License"); -// you may not use this file except in compliance with the License. -// You may obtain a copy of the License at -// -// http://www.apache.org/licenses/LICENSE-2.0 -// -// Unless required by applicable law or agreed to in writing, software -// distributed under the License is distributed on an "AS IS" BASIS, -// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. -// See the License for the specific language governing permissions and -// limitations under the License. -// - -syntax = "proto3"; - -package google.ads.googleads.v1.common; - -import "google/ads/googleads/v1/enums/page_one_promoted_strategy_goal.proto"; -import "google/ads/googleads/v1/enums/target_impression_share_location.proto"; -import "google/protobuf/wrappers.proto"; -import "google/api/annotations.proto"; - -option csharp_namespace = "Google.Ads.GoogleAds.V1.Common"; -option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/common;common"; -option java_multiple_files = true; -option java_outer_classname = "BiddingProto"; -option java_package = "com.google.ads.googleads.v1.common"; -option objc_class_prefix = "GAA"; -option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Common"; -option ruby_package = "Google::Ads::GoogleAds::V1::Common"; -// Proto file describing bidding schemes. - -// An automated bidding strategy that raises bids for clicks -// that seem more likely to lead to a conversion and lowers -// them for clicks where they seem less likely. -message EnhancedCpc { - -} - -// Manual click-based bidding where user pays per click. -message ManualCpc { - // Whether bids are to be enhanced based on conversion optimizer data. - google.protobuf.BoolValue enhanced_cpc_enabled = 1; -} - -// Manual impression-based bidding where user pays per thousand impressions. -message ManualCpm { - -} - -// View based bidding where user pays per video view. -message ManualCpv { - -} - -// An automated bidding strategy that sets bids to help get the most conversions -// for your campaign while spending your budget. -message MaximizeConversions { - -} - -// An automated bidding strategy which tries to maximize conversion value -// given a daily budget. -message MaximizeConversionValue { - // The target return on ad spend (ROAS) option. If set, the bid strategy will - // maximize revenue while averaging the target return on ad spend. If the - // target ROAS is high, the bid strategy may not be able to spend the full - // budget. If the target ROAS is not set, the bid strategy will aim to - // achieve the highest possible ROAS for the budget. - google.protobuf.DoubleValue target_roas = 1; -} - -// An automated bidding strategy which sets CPC bids to target impressions on -// page one, or page one promoted slots on google.com. -message PageOnePromoted { - // The strategy goal of where impressions are desired to be shown on - // search result pages. - google.ads.googleads.v1.enums.PageOnePromotedStrategyGoalEnum.PageOnePromotedStrategyGoal strategy_goal = 1; - - // Maximum bid limit that can be set by the bid strategy. - // The limit applies to all keywords managed by the strategy. - google.protobuf.Int64Value cpc_bid_ceiling_micros = 2; - - // Bid multiplier to be applied to the relevant bid estimate (depending on - // the `strategy_goal`) in determining a keyword's new CPC bid. - google.protobuf.DoubleValue bid_modifier = 3; - - // Whether the strategy should always follow bid estimate changes, or only - // increase. - // If false, always sets a keyword's new bid to the current bid estimate. - // If true, only updates a keyword's bid if the current bid estimate is - // greater than the current bid. - google.protobuf.BoolValue only_raise_cpc_bids = 4; - - // Whether the strategy is allowed to raise bids when the throttling - // rate of the budget it is serving out of rises above a threshold. - google.protobuf.BoolValue raise_cpc_bid_when_budget_constrained = 5; - - // Whether the strategy is allowed to raise bids on keywords with - // lower-range quality scores. - google.protobuf.BoolValue raise_cpc_bid_when_quality_score_is_low = 6; -} - -// An automated bid strategy that sets bids to help get as many conversions as -// possible at the target cost-per-acquisition (CPA) you set. -message TargetCpa { - // Average CPA target. - // This target should be greater than or equal to minimum billable unit based - // on the currency for the account. - google.protobuf.Int64Value target_cpa_micros = 1; - - // Maximum bid limit that can be set by the bid strategy. - // The limit applies to all keywords managed by the strategy. - google.protobuf.Int64Value cpc_bid_ceiling_micros = 2; - - // Minimum bid limit that can be set by the bid strategy. - // The limit applies to all keywords managed by the strategy. - google.protobuf.Int64Value cpc_bid_floor_micros = 3; -} - -// Target CPM (cost per thousand impressions) is an automated bidding strategy -// that sets bids to optimize performance given the target CPM you set. -message TargetCpm { - -} - -// An automated bidding strategy that sets bids so that a certain percentage of -// search ads are shown at the top of the first page (or other targeted -// location). -// Next Id = 4 -message TargetImpressionShare { - // The targeted location on the search results page. - google.ads.googleads.v1.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation location = 1; - - // The desired fraction of ads to be shown in the targeted location in micros. - // E.g. 1% equals 10,000. - google.protobuf.Int64Value location_fraction_micros = 2; - - // The highest CPC bid the automated bidding system is permitted to specify. - // This is a required field entered by the advertiser that sets the ceiling - // and specified in local micros. - google.protobuf.Int64Value cpc_bid_ceiling_micros = 3; -} - -// An automated bidding strategy that sets bids based on the target fraction of -// auctions where the advertiser should outrank a specific competitor. -message TargetOutrankShare { - // The target fraction of auctions where the advertiser should outrank the - // competitor. - // The advertiser outranks the competitor in an auction if either the - // advertiser appears above the competitor in the search results, or appears - // in the search results when the competitor does not. - // Value must be between 1 and 1000000, inclusive. - google.protobuf.Int32Value target_outrank_share_micros = 1; - - // Competitor's visible domain URL. - google.protobuf.StringValue competitor_domain = 2; - - // Maximum bid limit that can be set by the bid strategy. - // The limit applies to all keywords managed by the strategy. - google.protobuf.Int64Value cpc_bid_ceiling_micros = 3; - - // Whether the strategy should always follow bid estimate changes, - // or only increase. - // If false, always set a keyword's new bid to the current bid estimate. - // If true, only updates a keyword's bid if the current bid estimate is - // greater than the current bid. - google.protobuf.BoolValue only_raise_cpc_bids = 4; - - // Whether the strategy is allowed to raise bids on keywords with - // lower-range quality scores. - google.protobuf.BoolValue raise_cpc_bid_when_quality_score_is_low = 5; -} - -// An automated bidding strategy that helps you maximize revenue while -// averaging a specific target return on ad spend (ROAS). -message TargetRoas { - // Required. The desired revenue (based on conversion data) per unit of spend. - // Value must be between 0.01 and 1000.0, inclusive. - google.protobuf.DoubleValue target_roas = 1; - - // Maximum bid limit that can be set by the bid strategy. - // The limit applies to all keywords managed by the strategy. - google.protobuf.Int64Value cpc_bid_ceiling_micros = 2; - - // Minimum bid limit that can be set by the bid strategy. - // The limit applies to all keywords managed by the strategy. - google.protobuf.Int64Value cpc_bid_floor_micros = 3; -} - -// An automated bid strategy that sets your bids to help get as many clicks -// as possible within your budget. -message TargetSpend { - // The spend target under which to maximize clicks. - // A TargetSpend bidder will attempt to spend the smaller of this value - // or the natural throttling spend amount. - // If not specified, the budget is used as the spend target. - google.protobuf.Int64Value target_spend_micros = 1; - - // Maximum bid limit that can be set by the bid strategy. - // The limit applies to all keywords managed by the strategy. - google.protobuf.Int64Value cpc_bid_ceiling_micros = 2; -} - -// A bidding strategy where bids are a fraction of the advertised price for -// some good or service. -message PercentCpc { - // Maximum bid limit that can be set by the bid strategy. This is - // an optional field entered by the advertiser and specified in local micros. - // Note: A zero value is interpreted in the same way as having bid_ceiling - // undefined. - google.protobuf.Int64Value cpc_bid_ceiling_micros = 1; - - // Adjusts the bid for each auction upward or downward, depending on the - // likelihood of a conversion. Individual bids may exceed - // cpc_bid_ceiling_micros, but the average bid amount for a campaign should - // not. - google.protobuf.BoolValue enhanced_cpc_enabled = 2; -} |