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-// Copyright 2019 Google LLC.
-//
-// Licensed under the Apache License, Version 2.0 (the "License");
-// you may not use this file except in compliance with the License.
-// You may obtain a copy of the License at
-//
-// http://www.apache.org/licenses/LICENSE-2.0
-//
-// Unless required by applicable law or agreed to in writing, software
-// distributed under the License is distributed on an "AS IS" BASIS,
-// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
-// See the License for the specific language governing permissions and
-// limitations under the License.
-//
-
-syntax = "proto3";
-
-package google.ads.googleads.v1.enums;
-
-import "google/api/annotations.proto";
-
-option csharp_namespace = "Google.Ads.GoogleAds.V1.Enums";
-option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/enums;enums";
-option java_multiple_files = true;
-option java_outer_classname = "BiddingStrategyTypeProto";
-option java_package = "com.google.ads.googleads.v1.enums";
-option objc_class_prefix = "GAA";
-option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Enums";
-option ruby_package = "Google::Ads::GoogleAds::V1::Enums";
-// Proto file describing bidding schemes.
-
-// Container for enum describing possible bidding strategy types.
-message BiddingStrategyTypeEnum {
- // Enum describing possible bidding strategy types.
- enum BiddingStrategyType {
- // Not specified.
- UNSPECIFIED = 0;
-
- // Used for return value only. Represents value unknown in this version.
- UNKNOWN = 1;
-
- // Enhanced CPC is a bidding strategy that raises bids for clicks
- // that seem more likely to lead to a conversion and lowers
- // them for clicks where they seem less likely.
- ENHANCED_CPC = 2;
-
- // Manual click based bidding where user pays per click.
- MANUAL_CPC = 3;
-
- // Manual impression based bidding
- // where user pays per thousand impressions.
- MANUAL_CPM = 4;
-
- // A bidding strategy that pays a configurable amount per video view.
- MANUAL_CPV = 13;
-
- // A bidding strategy that automatically maximizes number of conversions
- // given a daily budget.
- MAXIMIZE_CONVERSIONS = 10;
-
- // An automated bidding strategy that automatically sets bids to maximize
- // revenue while spending your budget.
- MAXIMIZE_CONVERSION_VALUE = 11;
-
- // Page-One Promoted bidding scheme, which sets max cpc bids to
- // target impressions on page one or page one promoted slots on google.com.
- PAGE_ONE_PROMOTED = 5;
-
- // Percent Cpc is bidding strategy where bids are a fraction of the
- // advertised price for some good or service.
- PERCENT_CPC = 12;
-
- // Target CPA is an automated bid strategy that sets bids
- // to help get as many conversions as possible
- // at the target cost-per-acquisition (CPA) you set.
- TARGET_CPA = 6;
-
- // Target CPM is an automated bid strategy that sets bids to help get
- // as many impressions as possible at the target cost per one thousand
- // impressions (CPM) you set.
- TARGET_CPM = 14;
-
- // An automated bidding strategy that sets bids so that a certain percentage
- // of search ads are shown at the top of the first page (or other targeted
- // location).
- TARGET_IMPRESSION_SHARE = 15;
-
- // Target Outrank Share is an automated bidding strategy that sets bids
- // based on the target fraction of auctions where the advertiser
- // should outrank a specific competitor.
- TARGET_OUTRANK_SHARE = 7;
-
- // Target ROAS is an automated bidding strategy
- // that helps you maximize revenue while averaging
- // a specific target Return On Average Spend (ROAS).
- TARGET_ROAS = 8;
-
- // Target Spend is an automated bid strategy that sets your bids
- // to help get as many clicks as possible within your budget.
- TARGET_SPEND = 9;
- }
-
-
-}