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// Copyright 2018 Google LLC.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
//
syntax = "proto3";
package google.ads.googleads.v0.enums;
option csharp_namespace = "Google.Ads.GoogleAds.V0.Enums";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v0/enums;enums";
option java_multiple_files = true;
option java_outer_classname = "AttributionModelProto";
option java_package = "com.google.ads.googleads.v0.enums";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V0\\Enums";
option ruby_package = "Google::Ads::GoogleAds::V0::Enums";
// Container for enum representing the attribution model that describes how to
// distribute credit for a particular conversion across potentially many prior
// interactions.
message AttributionModelEnum {
// The attribution model that describes how to distribute credit for a
// particular conversion across potentially many prior interactions.
enum AttributionModel {
// Not specified.
UNSPECIFIED = 0;
// Used for return value only. Represents value unknown in this version.
UNKNOWN = 1;
// Uses external attribution.
EXTERNAL = 100;
// Attributes all credit for a conversion to its last click.
GOOGLE_ADS_LAST_CLICK = 101;
// Attributes all credit for a conversion to its first click using Google
// Search attribution.
GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK = 102;
// Attributes credit for a conversion equally across all of its clicks using
// Google Search attribution.
GOOGLE_SEARCH_ATTRIBUTION_LINEAR = 103;
// Attributes exponentially more credit for a conversion to its more recent
// clicks using Google Search attribution (half-life is 1 week).
GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY = 104;
// Attributes 40% of the credit for a conversion to its first and last
// clicks. Remaining 20% is evenly distributed across all other clicks. This
// uses Google Search attribution.
GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED = 105;
// Flexible model that uses machine learning to determine the appropriate
// distribution of credit among clicks using Google Search attribution.
GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN = 106;
}
}
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