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// Copyright 2018 Google LLC.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
//
syntax = "proto3";
package google.ads.googleads.v0.enums;
option csharp_namespace = "Google.Ads.GoogleAds.V0.Enums";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v0/enums;enums";
option java_multiple_files = true;
option java_outer_classname = "BiddingStrategyTypeProto";
option java_package = "com.google.ads.googleads.v0.enums";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V0\\Enums";
option ruby_package = "Google::Ads::GoogleAds::V0::Enums";
// Proto file describing bidding schemes.
// Container for enum describing possible bidding strategy types.
message BiddingStrategyTypeEnum {
// Enum describing possible bidding strategy types.
enum BiddingStrategyType {
// Not specified.
UNSPECIFIED = 0;
// Used for return value only. Represents value unknown in this version.
UNKNOWN = 1;
// Enhanced CPC is a bidding strategy that raises bids for clicks
// that seem more likely to lead to a conversion and lowers
// them for clicks where they seem less likely.
ENHANCED_CPC = 2;
// Manual click based bidding where user pays per click.
MANUAL_CPC = 3;
// Manual impression based bidding
// where user pays per thousand impressions.
MANUAL_CPM = 4;
// A bidding strategy that pays a configurable amount per video view.
MANUAL_CPV = 13;
// A bidding strategy that automatically maximizes number of conversions
// given a daily budget.
MAXIMIZE_CONVERSIONS = 10;
// An automated bidding strategy that automatically sets bids to maximize
// revenue while spending your budget.
MAXIMIZE_CONVERSION_VALUE = 11;
// Page-One Promoted bidding scheme, which sets max cpc bids to
// target impressions on page one or page one promoted slots on google.com.
PAGE_ONE_PROMOTED = 5;
// Percent Cpc is bidding strategy where bids are a fraction of the
// advertised price for some good or service.
PERCENT_CPC = 12;
// Target CPA is an automated bid strategy that sets bids
// to help get as many conversions as possible
// at the target cost-per-acquisition (CPA) you set.
TARGET_CPA = 6;
// Target CPM is an automated bid strategy that sets bids to help get
// as many impressions as possible at the target cost per one thousand
// impressions (CPM) you set.
TARGET_CPM = 14;
// Target Outrank Share is an automated bidding strategy that sets bids
// based on the target fraction of auctions where the advertiser
// should outrank a specific competitor.
TARGET_OUTRANK_SHARE = 7;
// Target ROAS is an automated bidding strategy
// that helps you maximize revenue while averaging
// a specific target Return On Average Spend (ROAS).
TARGET_ROAS = 8;
// Target Spend is an automated bid strategy that sets your bids
// to help get as many clicks as possible within your budget.
TARGET_SPEND = 9;
}
}
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