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// Copyright 2019 Google LLC.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
//
syntax = "proto3";
package google.ads.googleads.v1.enums;
import "google/api/annotations.proto";
option csharp_namespace = "Google.Ads.GoogleAds.V1.Enums";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/enums;enums";
option java_multiple_files = true;
option java_outer_classname = "ExternalConversionSourceProto";
option java_package = "com.google.ads.googleads.v1.enums";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Enums";
option ruby_package = "Google::Ads::GoogleAds::V1::Enums";
// Container for enum describing the external conversion source that is
// associated with a ConversionAction.
message ExternalConversionSourceEnum {
// The external conversion source that is associated with a ConversionAction.
enum ExternalConversionSource {
// Not specified.
UNSPECIFIED = 0;
// Represents value unknown in this version.
UNKNOWN = 1;
// Conversion that occurs when a user navigates to a particular webpage
// after viewing an ad; Displayed in Google Ads UI as 'Website'.
WEBPAGE = 2;
// Conversion that comes from linked Google Analytics goal or transaction;
// Displayed in Google Ads UI as 'Analytics'.
ANALYTICS = 3;
// Website conversion that is uploaded through ConversionUploadService;
// Displayed in Google Ads UI as 'Import from clicks'.
UPLOAD = 4;
// Conversion that occurs when a user clicks on a call extension directly on
// an ad; Displayed in Google Ads UI as 'Calls from ads'.
AD_CALL_METRICS = 5;
// Conversion that occurs when a user calls a dynamically-generated phone
// number (by installed javascript) from an advertiser's website after
// clicking on an ad; Displayed in Google Ads UI as 'Calls from website'.
WEBSITE_CALL_METRICS = 6;
// Conversion that occurs when a user visits an advertiser's retail store
// after clicking on a Google ad;
// Displayed in Google Ads UI as 'Store visits'.
STORE_VISITS = 7;
// Conversion that occurs when a user takes an in-app action such as a
// purchase in an Android app;
// Displayed in Google Ads UI as 'Android in-app action'.
ANDROID_IN_APP = 8;
// Conversion that occurs when a user takes an in-app action such as a
// purchase in an iOS app;
// Displayed in Google Ads UI as 'iOS in-app action'.
IOS_IN_APP = 9;
// Conversion that occurs when a user opens an iOS app for the first time;
// Displayed in Google Ads UI as 'iOS app install (first open)'.
IOS_FIRST_OPEN = 10;
// Legacy app conversions that do not have an AppPlatform provided;
// Displayed in Google Ads UI as 'Mobile app'.
APP_UNSPECIFIED = 11;
// Conversion that occurs when a user opens an Android app for the first
// time; Displayed in Google Ads UI as 'Android app install (first open)'.
ANDROID_FIRST_OPEN = 12;
// Call conversion that is uploaded through ConversionUploadService;
// Displayed in Google Ads UI as 'Import from calls'.
UPLOAD_CALLS = 13;
// Conversion that comes from a linked Firebase event;
// Displayed in Google Ads UI as 'Firebase'.
FIREBASE = 14;
// Conversion that occurs when a user clicks on a mobile phone number;
// Displayed in Google Ads UI as 'Phone number clicks'.
CLICK_TO_CALL = 15;
// Conversion that comes from Salesforce;
// Displayed in Google Ads UI as 'Salesforce.com'.
SALESFORCE = 16;
// Conversion that comes from in-store purchases recorded by CRM;
// Displayed in Google Ads UI as 'Store sales (data partner)'.
STORE_SALES_CRM = 17;
// Conversion that comes from in-store purchases from payment network;
// Displayed in Google Ads UI as 'Store sales (payment network)'.
STORE_SALES_PAYMENT_NETWORK = 18;
// Codeless Google Play conversion;
// Displayed in Google Ads UI as 'Google Play'.
GOOGLE_PLAY = 19;
// Conversion that comes from a linked third-party app analytics event;
// Displayed in Google Ads UI as 'Third-party app analytics'.
THIRD_PARTY_APP_ANALYTICS = 20;
// Conversion that is controlled by Google Attribution.
GOOGLE_ATTRIBUTION = 21;
// Store Sales conversion based on first-party or third-party merchant data
// uploads. Displayed in Google Ads UI as 'Store sales (direct)'.
STORE_SALES_DIRECT = 22;
}
}
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